Search Engine Optimization (SEO)?

 Three letters that can transform your business, spur awareness and encourage a higher conversion rate. Simply put, Search Engine Optimization (SEO) is all about connecting you to more people that are looking for your type of business.

Three letters that can transform your business, spur awareness and encourage a higher conversion rate. Simply put, Search Engine Optimization (SEO) is all about connecting you to more people that are looking for your type of business.

Local Search Optimization

According to Google, 46% of searches have local intent.

Any website with good enough SEO and authority can rank for a search query like ‘how to do keyword research’. But when the query indicates local intent like ‘Columbus SEO company near me’ or ‘SEO company Columbus, Ohio’, not just any site will rank.

For search queries, which typically include a location or ‘near me’ (which aren’t even necessary if searching using Google Maps or if Google knows your location and assumes the search has local intent), search engines understand that what the searcher wants is suggestions or results based on location, and therefore, they display local search engine results pages (SERPs). This difference in search behavior and result is precisely why local SEO is important and worth investing in alongside standard SEO. At BLD, we understand local search and can help you optimize your website and your local listings to optimal return.